GiftWish - Enterprise Gift Registry SaaS Platform
Production-ready SaaS platform enabling personalized gift registries and wishlists for any occasion. Built with cloud-native architecture featuring automated cashback rewards, multi-store affiliate integrations, and comprehensive event management capabilities.
DevOps Cloud Engineer Platform Engineer SRE Security Founder
React 18 TypeScript Tailwind CSS Zustand React Router Framer Motion Supabase PostgreSQL Edge Functions Deno Stripe Connect Amazon API eBay Partner Network ShareASale SerpAPI MailerLite Resend Vite Git CI/CD
The Problem
Traditional gift registry platforms lack modern technical infrastructure and suffer from several critical limitations:
• Poor scalability and reliability for production traffic
• Limited affiliate integrations requiring manual link management
• No automated cashback or rewards processing
• Weak security implementation lacking proper authentication and authorization
• Inflexible single-occasion designs not supporting custom events
• No comprehensive admin tools for user and subscription management
• Absence of engagement features leading to low user retention
• Limited analytics and reporting capabilities for business insights
The challenge was to build a production-grade SaaS platform with enterprise-level infrastructure, automated payment processing, comprehensive security implementation, and scalable architecture supporting thousands of concurrent users.
• Poor scalability and reliability for production traffic
• Limited affiliate integrations requiring manual link management
• No automated cashback or rewards processing
• Weak security implementation lacking proper authentication and authorization
• Inflexible single-occasion designs not supporting custom events
• No comprehensive admin tools for user and subscription management
• Absence of engagement features leading to low user retention
• Limited analytics and reporting capabilities for business insights
The challenge was to build a production-grade SaaS platform with enterprise-level infrastructure, automated payment processing, comprehensive security implementation, and scalable architecture supporting thousands of concurrent users.
The Solution
Built a full-stack, cloud-native SaaS platform with production-ready infrastructure and comprehensive technical implementation:
**Technical Architecture & DevOps Implementation**
• Designed cloud-native architecture using Supabase PostgreSQL with automated backups and high availability
• Implemented 15+ serverless edge functions for product search, affiliate link generation, payment processing, and user management
• Configured CI/CD pipeline with automated database migrations and zero-downtime deployments
• Set up monitoring and logging infrastructure for real-time error tracking and performance optimization
**Database Engineering**
• Architected PostgreSQL database with 100+ migrations managing complex relational data across 20+ tables
• Implemented Row-Level Security (RLS) policies for multi-tenant data isolation and access control
• Designed database triggers for automated workflows including email synchronization and quest progress tracking
• Optimized query performance with strategic indexing and materialized views for analytics dashboards
**Security Implementation (CompTIA Security+ Applied)**
• Engineered authentication system with PKCE flow, JWT token management, and session security
• Implemented role-based access control (RBAC) with admin privilege escalation protections
• Secured API endpoints with service role authentication and request validation
• Applied defense-in-depth strategy with database RLS policies, input sanitization, and XSS protection
• Managed secrets and API keys using environment-based configuration and encrypted storage
• Implemented HTTPS enforcement, CORS policies, and CSP headers
**Core Platform Features**
• Multi-occasion gift registry system supporting weddings, baby showers, birthdays, and custom events
• Real-time gift reservation system preventing duplicate purchases
• Universal product import supporting 10+ major retailers (Amazon, eBay, Target, etc.)
• Shareable public gift lists with QR code generation and custom URLs
• Mobile-responsive progressive web app with offline capabilities
**Revenue & Monetization Systems**
• Integrated Stripe Connect for automated cashback payouts to users
• Built affiliate marketing engine supporting Amazon Associates, eBay Partner Network, and ShareASale
• Developed subscription management system with tiered pricing (Free, Basic $2.99/mo, Premium $4.99/mo)
• Implemented automated commission tracking and reconciliation
• Created financial dashboard for revenue analytics and payout management
**Engagement & Gamification**
• Designed promotional quest system with progress tracking and automated rewards
• Built raffle system with automated winner selection and prize fulfillment
• Developed real-time notification system for user engagement
• Implemented email automation workflows using Resend and MailerLite APIs
**Admin & Analytics Platform**
• Built comprehensive admin dashboard with user management, subscription controls, and financial reporting
• Created cashback verification workflow with proof-of-purchase validation
• Developed analytics suite tracking user behavior, list performance, and revenue metrics
• Implemented data export functionality for compliance and reporting
**Event Management Module**
• Designed RSVP system with guest tracking, dietary restrictions, and seating management
• Implemented invitation workflow with email notifications and reminder automation
• Created customizable event themes with dynamic styling
• Built venue management with address geocoding integration
**Performance Optimizations**
• Implemented lazy loading and code splitting reducing initial bundle size by 60%
• Optimized database queries with indexed lookups and query result caching
• Configured CDN delivery for static assets with image optimization
• Applied React.memo and useMemo for expensive component re-renders
**Technical Architecture & DevOps Implementation**
• Designed cloud-native architecture using Supabase PostgreSQL with automated backups and high availability
• Implemented 15+ serverless edge functions for product search, affiliate link generation, payment processing, and user management
• Configured CI/CD pipeline with automated database migrations and zero-downtime deployments
• Set up monitoring and logging infrastructure for real-time error tracking and performance optimization
**Database Engineering**
• Architected PostgreSQL database with 100+ migrations managing complex relational data across 20+ tables
• Implemented Row-Level Security (RLS) policies for multi-tenant data isolation and access control
• Designed database triggers for automated workflows including email synchronization and quest progress tracking
• Optimized query performance with strategic indexing and materialized views for analytics dashboards
**Security Implementation (CompTIA Security+ Applied)**
• Engineered authentication system with PKCE flow, JWT token management, and session security
• Implemented role-based access control (RBAC) with admin privilege escalation protections
• Secured API endpoints with service role authentication and request validation
• Applied defense-in-depth strategy with database RLS policies, input sanitization, and XSS protection
• Managed secrets and API keys using environment-based configuration and encrypted storage
• Implemented HTTPS enforcement, CORS policies, and CSP headers
**Core Platform Features**
• Multi-occasion gift registry system supporting weddings, baby showers, birthdays, and custom events
• Real-time gift reservation system preventing duplicate purchases
• Universal product import supporting 10+ major retailers (Amazon, eBay, Target, etc.)
• Shareable public gift lists with QR code generation and custom URLs
• Mobile-responsive progressive web app with offline capabilities
**Revenue & Monetization Systems**
• Integrated Stripe Connect for automated cashback payouts to users
• Built affiliate marketing engine supporting Amazon Associates, eBay Partner Network, and ShareASale
• Developed subscription management system with tiered pricing (Free, Basic $2.99/mo, Premium $4.99/mo)
• Implemented automated commission tracking and reconciliation
• Created financial dashboard for revenue analytics and payout management
**Engagement & Gamification**
• Designed promotional quest system with progress tracking and automated rewards
• Built raffle system with automated winner selection and prize fulfillment
• Developed real-time notification system for user engagement
• Implemented email automation workflows using Resend and MailerLite APIs
**Admin & Analytics Platform**
• Built comprehensive admin dashboard with user management, subscription controls, and financial reporting
• Created cashback verification workflow with proof-of-purchase validation
• Developed analytics suite tracking user behavior, list performance, and revenue metrics
• Implemented data export functionality for compliance and reporting
**Event Management Module**
• Designed RSVP system with guest tracking, dietary restrictions, and seating management
• Implemented invitation workflow with email notifications and reminder automation
• Created customizable event themes with dynamic styling
• Built venue management with address geocoding integration
**Performance Optimizations**
• Implemented lazy loading and code splitting reducing initial bundle size by 60%
• Optimized database queries with indexed lookups and query result caching
• Configured CDN delivery for static assets with image optimization
• Applied React.memo and useMemo for expensive component re-renders
Key Highlights
- Architected cloud-native infrastructure with Supabase PostgreSQL featuring automated backups, high availability, and 100+ database migrations
- Implemented 15+ serverless edge functions handling product search, affiliate links, payment processing, and automated workflows
- Applied CompTIA Security+ best practices including PKCE authentication, JWT management, RBAC, RLS policies, and defense-in-depth security
- Configured CI/CD pipeline with automated migrations and zero-downtime deployments for production releases
- Designed PostgreSQL schema with Row-Level Security policies ensuring multi-tenant data isolation and access control
- Integrated Stripe Connect for automated cashback processing and payout management with financial reconciliation
- Built affiliate marketing engine supporting Amazon Associates, eBay Partner Network, and ShareASale with commission tracking
- Implemented real-time gift reservation system preventing duplicate purchases across concurrent users
- Created subscription management system with tiered pricing and automated billing workflows
- Developed comprehensive admin dashboard with user management, financial reporting, and system diagnostics
- Optimized application performance achieving 60% bundle size reduction through lazy loading and code splitting
- Built gamification system with quest tracking, raffle management, and automated reward distribution
- Implemented email automation workflows using MailerLite and Resend for transactional and marketing campaigns
- Created event management module with RSVP tracking, guest management, and invitation automation
- Secured all API endpoints with service role authentication, input validation, and XSS protection
- Designed analytics dashboard tracking user behavior, revenue metrics, and list performance with data export capabilities
- Built mobile-responsive PWA with offline capabilities and optimized loading performance
- Established monitoring and logging infrastructure for real-time error tracking and performance optimization
Project Screenshots
Technical Deep Dives
Explore detailed breakdowns of the technical architecture, development practices, and infrastructure decisions behind GiftWish.
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